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9 Tips to help you to create your banner.
1. Appeal to Emotions:
Does your banner design strike an emotional chord with your prospects"
Appeal to the heart of your markets emotion by connecting with their needs or desires.
2. Be Professional:
Is your banner design professional or a cheap job"
Adding poor quality graphics or clipart quickly downgrades your banner. Use High quality digital photos, images, and graphics to avoid the embarrassment of not getting a response.
3. Be Personal:
A winning banner design connects personally with your audience. If your banner spends more time talking about how great your business is versus life from the customer's perspective, it will not have impact.
4. Make it Readable from 3 metres:
Your banner design should be please the eye and include bullet points, arrows, boxes or graphics to improve the readability of your marketing piece. Avoid clutter and story telling. You only have 3 seconds to make an impact.
5.Speak the Customer Language:
An effective banner design will speak in the customer's language. It's vital to remove any technical language your customer doesn't understand. The simpler your communications are, the easier to connect with your target market.
6. Load with Specific Benefits:
A sure bet to have your banner ignored is by feature dumping in the text. Customers don't care if your series 2005 widget has a multi-function, multivariate accelerometer with grip and memory. Grab your target market's emotion by selling the benefits such as time savings, ease of use, money savings, enhanced productivity, and happy families.
7. A Single Message:
Using your banner to close the sale by packing it with a barrage of messages only confuses your market and ensures your marketing dollars end up being ignored. Focus your banner to deliver a clear, compelling message.
8. Focus on a Product or Service:
Your banner is likely to be overlooked if it reads more like a catalogue than being focused on a single service or product you offer. The more choices you offer your prospects, the greater the chance you will confuse and lose them.
9. Make a call to Action
Your banner should direct the customer to take a specific action such as a phone call for more information or to visit your website.
Spend the same amount of effort in designing and writing your banner as any other function in your business.
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