Launching an Event? Here are Some Practical Tips to Help You Out
Organising an event is one of the most effective ways of creating brand awareness, attracting more potential customers, and boosting your sales. While it can be a challenge to pull it off, it can give you huge rewards and great return on your investment when executed properly. Before you get excited and contact a banner shop to create the promotional materials that you need, make sure you plan everything carefully to ensure the success of your event. Here are some practical tips to help you out.
What You Should Know about Planning an Event
- Identify your target audience.
The first thing you need to do before anything else is to decide who your target audience will be. Who are you organising the event for? By finding the answer to this question, it will make it much easier for you to finalise decisions on the event’s format, content, location, and other equally important matters. Identifying who your target audience is will also help you stay focused on achieving specific goals you have set for the event.
- Plan everything.
The devil is in the details, they say. While managing and keeping track of the minute details of your event can be exhausting and time-consuming, it can save you from a lot of headaches once the event starts. It can help ensure not only the success of the event, but the enjoyment of the event’s participants, as well (which, as you may know, is good for the image of your business). Make sure to plan and list down everything so you won’t overlook anything from program content and lighting, to promotion and logistics.
- Give yourself enough time.
There is no such thing as having too much time when it comes to organising an event. It is definitely a huge task, you should give yourself enough time to get everything ready. If you are planning to host a large-scale event, give yourself four to five months to make the necessary preparations. For smaller events, one to two months will do. Try to finalise all major contracts, such as the venue, the banner shop, and the vendors, at least one month before the date of your event.
- Watch out for other major events
If you want as many people as possible to attend your event, don’t schedule it on or too close to holidays or any major occasion. Otherwise, your target audience will be torn on which even to attend. Before you decide on your schedule, make it a point to check the calendar and see if there are other events your target attendees might be going to.
- Create a budget
It is important to throw a great event, but it is also important to make sure that you are aware of what you can and cannot do money-wise. For this reason, it is a must that you create a budget. Do some research and find out how much everything would cost, from the rental of the venue to the cost of the promotional materials. Also, more often than not, events tend to cost more than you initially think they will, so it would be wise to set aside additional funds for miscellaneous expenses so you won’t run out of money in the middle of doing the event preparations.
- Consider getting some sponsors
Want to organise an event but you don’t have enough funds to pull it off? Don’t worry because you can ask a few people to help you out. Believe it or not, there are brands and businesses that seek out sponsors prior to hosting an event, so it would be a great idea to do the same thing. Before you start booking your venue or finding vendors for your event, make sure to sign some sponsors first, so you know how much money you can raise to cover your projected expenses.
- Promote your event
To make sure that your target audience will come, you should let them know you are organising an event. Create a detailed marketing plan that will help you raise as much audience awareness as you can. To ensure that you won’t be alone on the day of the event, promote it. Use the power of social media to expand your reach. More importantly, use banners on and before the day of the event.
Banner Design and Placement Tips
Using banners is an effective way to create awareness and draw attention to your event. Here are some pointers you should consider.
- Give the banner shop enough time to complete your orders
Depending on how many banners you want the banner shop to create, you should provide adequate lead times for banner production and design. Give them at least four weeks to design and print the banners. Avoid rush orders because not only can they be more expensive, they can be a potential cause of problem, especially to deliver the banners on time.
- Consider banner placement location when designing the banners.
Make sure you design the banner according to where you are planning on installing them. If the banners are to be used outdoors, see to it that the information on them are highly visible so they can be easily read by people driving or walking by. If the banners are to be placed indoors, make the banner attractive and not too lengthy as most people tend to lose focus quickly.